Client:
Internode
Location:
Adelaide, South Australia
Features:
Staged construction program; customer receiving areas; open plan office footprint

In response to the design brief, Hames Sharley created a unique and recognisable corporate identity that would be integrated into future fitout of the Internode interstate offices. Extensive growth and the procurement of a dedicated building to accommodate this growing company provided a unique opportunity for Hames Sharley to explore and develop the Internode image from an interior design point of view.

Located in a prominent position and in front of one of Adelaide’s busiest bus stops, the design team utilised this site to create a visually strong statement to introduce Internode into the marketplace. Modern multi-media technologies including PC terminals and plasma TVs project information on the company’s products and services reinforced the brand identity and allowed for interactive marketing to take place 24/7. Clever use of the corporate colours engaged passing pedestrians inviting them to stop, look and participate, coming in to inquire about the products on display.