Client:
The City of Bayswater
Location:
Morley, Western Australia
Features:
City centre planning, activity centre policy response; Community and key stakeholders’ consultation; Economic analysis by Pracsys, transport oriented development, landscape and environmental sensitivities.
Awards:
Australian Institute of Architects WA Chapter Commendation Award for Urban Design - 2011
Awards for Planning Excellence Planning Institute of Australia (WA) WA Planning Ministers Award - 2010
Awards for Planning Excellence Planning Institute of Australia (WA) Certificate of Special Commendation, Urban Design Plans and Idea - 2010

The Morley City Centre master plan is intended as a strategic framework to guide development of the city toward a Strategic Metropolitan City Centre by 2031. Four themes for the Morley City Centre were explored to stimulate further discussion about how Morley can evolve into a place where people will be attracted to live, work, shop and play. A holistic approach to planning was taken, considering both the economic and transport context of the city centre as fundamental drivers for the city centre and the activity corridor.

The Morley City Centre master plan embodies a fundamental shift in thinking from a traditional focus on retail based centres to a focus on diverse activity centres with employment and residential targets as well as state-of-the-art bus transport as a key driver.