Penrith City Council and Penrith Business Alliance
Penrith, New South Wales
Integration of economic feasibility with urban development framework, collaboration and consultation with key stakeholders and the community
Planning Institute Australia New South Wales Commendation Best Planning Ideas - Large Project - 2015

Hames Sharley was the lead planner and urban designer for ‘The Penrith Progression’, an initiative to undertake Penrith’s Regional City revitalisation. This is a planning strategy to facilitate the economic revitalisation and urban renewal of Penrith’s CBD and surrounding area. The project articulates a place that achieves the NSW Government and Penrith City Council’s goal for a Regional City Centre that performs a vital economic and employment role for both the region and metropolitan Sydney. It involves the establishment and agreement of a clear set of project outcomes through the detailed engagement and participation of key stakeholders and industry

Hames Sharley partnered with an economics directorate to develop a place shaping framework for the region. This framework spatially interprets the economic development master plan and identifies catalyst investment and development projects. Through the creation of a place shaping framework, Penrith City Council and the Penrith Business Alliance can establish a strategic structure for the Penrith progression that can be assessed against council requirements, governance imperatives, financial considerations, social and cultural acceptance, environmental issues and ultimately include high-quality urban design outcomes. Key sites are identified for catalytic and future development located within identifiable areas that establish Penrith as a ‘city of places’.