Client:
Penrith City Council and Penrith Business Alliance
Location:
Penrith, New South Wales
Features:
Integration of economic feasibility with urban development framework, collaboration and consultation with key stakeholders and the community
Awards:
Planning Institute Australia New South Wales Commendation Best Planning Ideas - Large Project - 2015

Hames Sharley was the lead planner and urban designer for ‘The Penrith Progression’, an initiative to undertake Penrith’s Regional City revitalisation. This is a planning strategy to facilitate the economic revitalisation and urban renewal of Penrith’s CBD and surrounding area. The project articulates a place that achieves the NSW Government and Penrith City Council’s goal for a Regional City Centre that performs a vital economic and employment role for both the region and metropolitan Sydney. It involves the establishment and agreement of a clear set of project outcomes through the detailed engagement and participation of key stakeholders and industry

Hames Sharley partnered with an economics directorate to develop a place shaping framework for the region. This framework spatially interprets the economic development master plan and identifies catalyst investment and development projects. Through the creation of a place shaping framework, Penrith City Council and the Penrith Business Alliance can establish a strategic structure for the Penrith progression that can be assessed against council requirements, governance imperatives, financial considerations, social and cultural acceptance, environmental issues and ultimately include high-quality urban design outcomes. Key sites are identified for catalytic and future development located within identifiable areas that establish Penrith as a ‘city of places’.