Atlanta’s transit agency, MARTA, was on the brink of financial disaster when Keith Parker arrived as CEO in December of 2012. Ridership was down roughly 5 percent on the previous year. Annual losses ranged upwards of $33million. An outside audit found the agency’s business model to be “structurally unsustainable” and projected that without major changes it was on a path toward insolvency.
But Parker has transformed the system.